heh.
y'know, these candy bars were really good, and I wondered what happened to them... Latinos were probably laughing their asses off.
from CNNMoney.com 101 Dumbest Moments in Business.
**Winner, Dumbest Moment, Marketing
No joke here. Just suffice it to say that the literal translation of the Spanish word cajeta is "little box." With the help of Latin pop sensation Thalia Sodi, Hershey introduces Cajeta Elegancita, a new candy bar for the Hispanic market. Though the wrapper features a picture of Sodi, apparently she neglects to fill her Yanqui partners in on a subtlety of Spanish: In Mexico, "cajeta" can be used to mean "nougat." Elsewhere in the Spanish-speaking world, however, it's slang for female anatomy.
from CNNMoney.com 101 Dumbest Moments in Business.
**Winner, Dumbest Moment, Marketing
No joke here. Just suffice it to say that the literal translation of the Spanish word cajeta is "little box." With the help of Latin pop sensation Thalia Sodi, Hershey introduces Cajeta Elegancita, a new candy bar for the Hispanic market. Though the wrapper features a picture of Sodi, apparently she neglects to fill her Yanqui partners in on a subtlety of Spanish: In Mexico, "cajeta" can be used to mean "nougat." Elsewhere in the Spanish-speaking world, however, it's slang for female anatomy.
posted by grasshopper at Wednesday, February 15, 2006
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